Itsy Bitsy offers a very simple and clean way of making short URLs. They still are in alpha phase but it's amazing what they are currently offering.
Makes you think of things that are about to come.
You can create clean and easy to remember links very easily.
Analytics part is very interesting. They use google's charts to give us data like visits per day, browsers and devices, countries and much more.
We can expect more updates from them very soon as they are new, so I think they do deserve a chance from everyone.
Anyway, If you want to give it a shot, please check http://ibty.in
There is a variety of different URL shorteners, and you should pick one that suites you the best.
If you are in need of simple and quick URL shorteners you can choose ones like
Google URL Shortener
Ow.ly - Shorten urls
In case you need more ability to track and monitor your data you can choose from
Itsy Bitsy - URL Shortening and Analytics
Sometimes it's all about experementing and finding out which one suits you the best.
My favourite is Itsy Bitsy. It's very simple and clean to use, with very cool stat tracking methods. I highly recommend you try it out!
URL shortening is a technique in which a URL may be made substantially shorter in length and still direct to the required page.
Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse and for this reason, some URL shortening service providers have found themselves on spam blacklists, because of the use of their redirect services by sites trying to bypass those very same blacklists. Some websites prevent short, redirected URLs from being posted.